JADA TOYS, INC. v. MATTEL, INC.

The Ninth Circuit Court of Appeals today released an amended order in JADA TOYS, INC. v. MATTEL, INC., No. 05-55627, a federal appeal. The panel consisted of Harry Pregerson and Johnnie B. Rawlinson, Circuit Judges, and Brian E. Sandoval, District Judge.

SANDOVAL, District Judge:
Defendant-Appellant Mattel, Inc. (”Mattel”) appeals the grant of summary judgment in favor of Jada Toys, Inc. (”Jada”) on Mattel’s federal and state trademark infringement counterclaims. Mattel also challenges the district court’s entry of summary judgment in favor of Jada as to its dilution and copyright claims. We hold that because the district court erred in its application of the relevant infringement test, the district court’s entry of summary judgment in Jada’s favor as to those claims is reversed. We also hold that genuine issues of material fact exist as to Mattel’s copyright and dilution claims and, therefore, the district court’s entry of summary judgment as to those claims in favor of Jada is also reversed. I. FACTUAL AND PROCEDURAL BACKGROUND Jada Toys is a California corporation that specializes in the distribution and sale of miniature diecast toy cars, trucks, and other vehicles. Generally, these vehicles are scale model replicas of actual vehicles. From 2001 to 2004, Jada produced a line of toy trucks called HOT RIGZ. In 2001, Jada filed an application for a trademark registration of the term HOT RIGZ with the United States Patent and Trademark Office (”U.S. PTO”). The trademark was issued by and registered with the U.S. PTO in 2002, though Jada used its HOT RIGZ trademark in advertising material and on its toys and their packaging from 2001 to 2004. . . .

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